Self-Initiated Concept · 2026
Hospitality Brand World
The Ellington Hotel
What if a boutique hotel felt like a jazz record you could stay inside? The Ellington is a complete hospitality brand world, from the facade to the menus.
What I explored
- Identity
- Environment
- Menus
- Digital
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This is the trailer.
The full case study covers the research, the system, and every touchpoint.